What happens in your brain when you take a decision? New research shows the way.
You rush into the supermarket; your mother-in-law is coming for dinner. But which products end up in your shopping basket and why? Researchers have previously tracked eye movements to understand which products attract you in a shop. In order to get closer to the truth, they now want to use new computational models in which the brain’s cognitive processes also play a major role. As you stand in the
https://www.lunduniversity.lu.se/article/what-happens-your-brain-when-you-take-decision-new-research-shows-way - 2025-12-30
